Generation Z

Generation Z, often abbreviated as Gen Z, refers to the cohort of individuals born approximately between the mid-to-late 1990s and the early 2010s. This generation follows the Millennial generation and is characterized by its unique experiences shaped by the rapid advancement of technology, the internet, and social media environments during their formative years. Gen Z is known for being digital natives, having been exposed to smartphones, social networks, and instant access to information from a young age.

Members of Generation Z are noted for their values, which often include a strong emphasis on diversity, inclusivity, and social justice. They tend to be more pragmatic and financially minded, having grown up during the Great Recession and observing economic challenges. Their preferences in communication lean toward visual platforms like TikTok and Instagram rather than traditional media outlets. In addition, their engagement with social and political issues is often expressed through online activism and advocacy. As a consumer group, Generation Z tends to prioritize sustainability and ethical practices in the brands they support. Overall, Generation Z is a significant social and cultural demographic, influencing trends, markets, and societal conversations in various ways.