Kultura

Kultura, in the context of human resources (HR), refers to the collective values, beliefs, behaviors, and practices that characterize an organization. It encompasses the organizational environment and influences how employees engage with one another and their work. Culture shapes the work atmosphere, dictates the organization’s approach to leadership, communication, employee engagement, and performance management.

A strong organizational culture aligns with the company’s mission and vision, fostering a sense of belonging and commitment among employees. It can impact recruitment, retention, and overall job satisfaction, making culture an essential element of HR strategy. Additionally, culture can evolve over time due to changes in management, employee demographics, or shifts in the market, necessitating ongoing attention from HR to maintain a healthy and productive work environment. It also plays a crucial role in influencing employer branding and can attract talent that resonates with the organization’s values.