Predictive analytics is a branch of advanced analytics that utilizes statistical algorithms, machine learning techniques, and historical data to identify the likelihood of future outcomes based on past patterns. It involves the analysis of data to forecast future events, behaviors, or trends and is used across various fields such as marketing, finance, healthcare, and operations. The process typically includes data collection, data mining, modeling, and validating predictions. Predictive analytics enables organizations to make informed decisions, optimize processes, and enhance strategic planning by providing insights into potential future scenarios.
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